For who produces and commercializes products the innovation is a very important aspect. Not keeping up with time means going quickly out of the market, and at the same time taking the right choices in advance can turn into a remarkable success. Despite habits of people are...
When a packaging comes to shelves: Being recognizable from the others just with a glance Increasing the sales of product Bringing with itself creativity and design elements It means we are in the presence of that in agency is called “MAGIC”. It is geniality in its pure...
There are common places that even if widespread are going to die. This is because the globalization beyond having decreased the distance, it chanced also the approach of customers towards to services and goods and the approach of companies about researching and development of a product. For...
The Packaging Positioning masterpiece is accomplished, Yesterday for the Beatles, Once upon a time in America for Sergio Leone, the Gioconda for Leonardo or Maradona's goal against England in the 1986 world championship, the same thing happened for me with this Brand Positioning, Product Positioning and...
Does the word revolution seem strong to you? For Patafetta it fits perfectly! This case study unexpectedly stimulated my way of developing Brand Positioning. I have been repeating it for a long time, the Packaging Positioning starts from the Brand Positioning to reach the Product Positioning,...
A few weeks have passed since the market launch of this positioning in the dairy sector but the protagonist in this case is not milk and cheese, but rather everything that revolves around the brand of that sector. This positioning is not easy to understand...
How many days are left for Christmas? You can find the correct answer here! Knowing how many days remains to Christmas, it’s certainly not the reason for this post, the important thing is to know that like every year when Christmas comes, we let’s talking about leavened...
During these last years I have realized Packaging Positioning for any kind of products and that is a lucky thing because it gave me the chance to grow professionally, discover aspects from behind the scenes and appreciate the true story of Companies that otherwise I...
Why were we present at the opening of the "Il Centro" in Arese, the biggest shopping mall in Europe? Because we wanted to see the result of our hard work for the creation of a start-up in the sector of quick food service, of which we...
When a company links its name to a specific product category we say the company "owns the category." This occurs when saying the name of the company we automatically think about that category, and vice versa. We can find a very clear example in the energy drinks...