Are there dead retail sectors from the communication point of view? I mean, are there any sectors where it is difficult to add something through the packaging (structure, message and design)? I definitely believe there are NOT. (Watch this video) [leadplayer_vid id="528B45865970A"] In fact, every time someone talks about...
Perhaps, not everyone will remember an old ad whose slogan was more or less like this: "To win, we need a good start!" Yes, starting on the right foot is important. When developing a product packaging, the first step is the most important phase. It means...
If your product is different from others within the same category or it even creates a new category, you have some good cards to play. But, if you cannot communicate it clearly through packaging and if the consumer (and, before him, the buyer) does not see...
Working on the restyling of Melegatti’s products (Pandoro, Panettone and stuffed products) was a difficult and, at the same time, stimulating challenge. Dealing with a known brand and a seasonal product linked to tradition, forced us to move with surgical precision in the study and development...
Packaging Section I Classified panettoncino.com Exibitor Category I Classified panettoncino.com Special Star Structural Design panettoncino.com...
Salumi&Consumi Awards Prize Best packaging self service product 2012 Pagnotto - Parma Is Best product innovation 2012 Pagnotto - Parma Is...
Dolci&Consumi Awards Prize Best packaging 2012 Restyling Feletti Line - HDI Holding Dolciaria Italiana ...
If I said that every day I work on projects that contain a dose of innovation and research comparable to Safe Cup by Vetreria di Borgonovo, I'd be lying. Instead when I say that - unfortunately – out there are many companies with competitive and innovative...