What is rebranding? For rebranding we mean the process of marketing which brings to a partial or total change of the brand identity. It is not just about the renewal of the visual communication of the brand through the logo, the colors or the packaging, but it...
Catering industry is very varied today, in particular in the last years the offers have multiplied making more choice for the consumer not just for what concerns the difference of food (product) but also for all elements which characterize the consumption of food (service). Among these,...
The lethal mistakes which condemn also the greatest products not to sell are usually two and always concern their packaging. The companies make this mistake without knowing that – both the small and the big ones – when they take some crucial decisions. The most widespread one...
Do you think all products are the same? Do you really think your product is impossible to differentiate? Do you know if you have got a commodity as product? If you haven’t wondered never once one of these three questions, read carefully the whole article. I wondered: in line...
It is undeniable: the commercial success of a product is directly linked to its name. What is technically defined naming is, indeed, a fundamental process to give to the product a precise identity and helping it in the difficult commercial competition that nowadays it is about...
How many times have you heard speaking about the matter of building a human relationship with the customer? Nowadays thanks to the social media, for many commercial activities became a common thing putting the face. Becoming humans expressing in a natural way. In case of the social...
In marketing of a product the most frequent mistake is that of reasoning in separate components. In many cases they work at packaging, at its naming, logo and Pay Off just like if they weren’t connected to each other. This produce disasters. Valuable products which are...
The back of packaging – the rear of a packaging – is a key element to finalize the sale of product. Read the article to understand why! I’ve had the fortune to speak to some editors in my life and…Do you know that the cover of a...
If you understand how your product will be used and if you can look at it from the customer’s point of view, you start with the right foot to realize a packaging of success. However very specific contests exist where the product even if it responds...
If you have got a good idea or a great product and you want to open an activity it is not said that you are able to introduce and to explain it to your potential customers or investors.Deciding what image your product will have once...