I have read somewhere that “Products are created in the factory, Brands are created in the mind of the customer.” It is a definition that perfectly adapts itself to the topic of this article: the co-branding. Made the product, how is it possible to make sure that...
Do you think that the body copy, the headline and the copywriting in general are made by the creative? Or do you think that at the end it will be enough writing something, but it is not important defining what? If your answers are “YES”, and you...
Italian companies have finally understood that customers, always considered as simple “voyeurs”, in reality today they can influence significantly the decisions and the actions of companies in terms of market approach. It is an epochal trend, in which today we can define the market a kind...
The design and the creativity of Made in Italy are factors as desirable as difficult to summarize. Everyone speaks about them. Every agency, creative studio or professional of communication promises the “formula” of Made in Italy, but at the end – when the customer takes...
Every agency on the market is able to give you a creative and accurate solution for your packaging. But is this what you really need? All products on the market have reached a high standard of realization, but despite the creativity and the attention to details, more...
There is only a packaging and a packaging which sells. The difference between these two types is that the second one is made on a business goal. It is clear that this difference says that there is a packaging which doesn’t work and a packaging which...
When in the street of New York, London or Tokyo you see a person who is walking with a cup of Starbucks in their hands, you are in front of an example of take away packaging. In fact what you see is not just a simple...
The packaging is the part of the product which is thrown away after the use. It is therefore responsibility of those who design and produce packaging as well as of those who commission the realization, considering carefully how to reduce a minimum useless waste and the...
When I thought to the project of Packaging in Italy, I thought to an international agency which could develop itself in a global market, absolutely not just Italian or European, but an agency that could collaborate with customers from all over the world. Actually when I...
For who produces and commercializes products the innovation is a very important aspect. Not keeping up with time means going quickly out of the market, and at the same time taking the right choices in advance can turn into a remarkable success. Despite habits of people are...