When a packaging comes to shelves: Being recognizable from the others just with a glance Increasing the sales of product Bringing with itself creativity and design elements It means we are in the presence of that in agency is called “MAGIC”. It is geniality in its pure...
The Packaging Positioning masterpiece is accomplished, Yesterday for the Beatles, Once upon a time in America for Sergio Leone, the Gioconda for Leonardo or Maradona's goal against England in the 1986 world championship, the same thing happened for me with this Brand Positioning, Product Positioning and...
Does the word revolution seem strong to you? For Patafetta it fits perfectly! This case study unexpectedly stimulated my way of developing Brand Positioning. I have been repeating it for a long time, the Packaging Positioning starts from the Brand Positioning to reach the Product Positioning,...
A few weeks have passed since the market launch of this positioning in the dairy sector but the protagonist in this case is not milk and cheese, but rather everything that revolves around the brand of that sector. This positioning is not easy to understand...
How many days are left for Christmas? You can find the correct answer here! Knowing how many days remains to Christmas, it’s certainly not the reason for this post, the important thing is to know that like every year when Christmas comes, we let’s talking about leavened...
If I said that every day I work on projects that contain a dose of innovation and research comparable to Safe Cup by Vetreria di Borgonovo, I'd be lying. Instead when I say that - unfortunately – out there are many companies with competitive and innovative...