The process of Packaging Positioning® is based on the rules of Brand Positioning and Packaging Design, on the knowledge and the science of marketing: it is the only technique of Packaging Design recognized by Trout & Partners for the development of the packaging.
The Packaging Positioning® is a marketing system whose purpose is the development of the packaging with the goal to find a differentiation in the product in every single market category and compared to the other competitors on the market.
Once we have identified the differentiating elements this technique uses all its abilities to transmit these characteristics to the packaging, the same which will have to represent all the choices and the discoveries done in the previous phase, developed by sector’s experts, which is called analysis.
