If you understand how your product will be used and if you can look at it from the customer’s point of view, you start with the right foot to realize a packaging of success. However very specific contests exist where the product even if it responds...
I've read somewhere that the product is created at the company, while the brand is created directly in the mind of the customer. It's a definition which is perfectly suits to the topic of this article: co-branding. HAVING CREATED THE PRODUCT, HOW CAN WE MAKE SURE THAT...
Are there dead retail sectors from the communication point of view? I mean, are there any sectors where it is difficult to add something through the packaging (structure, message and design)? I definitely believe there are NOT. (Watch this video) [leadplayer_vid id="528B45865970A"] In fact, every time someone talks about...